The perception of cannabis is changing and trends in the medical marijuana industry are evolving. Legalization of medical marijuana is starting to become mainstream and more widely accepted by medical professionals and legislators.
In this article we will take a look at some popular trends within marijuana culture and how they affect the industry at large.
Artisanal Cannabis
Artisanal products are gaining a lot of attention in every field. So why not try something fun and crafty with cannabis? Many cannabis companies have taken a creative approach, by producing unique and specialized cannabis products. Many of these products have started gaining a lot of popularity in large cannabis markets like California.
Flow Kana is a small company in California which procures high quality cannabis from the farmers focussed on sustainability and small batch cultivation. They create medically specialized strains that are pesticide free and lab tested.
Another California cannabis producer, Herba Buena, offers their own unique artisanal products. Specializing in organic sun grown medical marijuana, they’ve developed a variety of products for health-conscious adults. These boutique cultivators are helping lead the way for small grow operations to succeed in a competitive market.
Microdosing Products
One of the best ways to consume medical marijuana without getting too high is ‘microdosing’. It reduces any unwanted side-effects and is becoming a growing cannabis trend among medical patients who are seeking medical benefits without the psychoactive state of mind.
Kiva Confections are catering to micro-dosers by manufacturing mints which have low concentration of THC and are sugar free. The mints are very convenient to consume and are a healthy way to medicate without increasing your sugar intake.
Dark chocolate is proven to have many benefits and Satori Chocolate Bites have provided edibles that boast these benefits in addition to those from cannabis. They also offer imbued raisins, strawberries, and other tasty treats in their chocolates making them healthy and tasty at the same time.
Stylish Product Design
In the early years of medicinal marijuana, products were designed mostly for utility and functionality, but these cannabis trends have changed dramatically in recent years. Cannabis cultivators and manufacturers are prioritizing the style and appearance of their product packaging.
Vaporizer pens is are the perfect example of how improving the functionality and stylistic design can boost sales. The quality of the cannabis oil concentrate is certainly still the main focus but each pen now has its own aesthetic. Some vaporizers are metallic in appearance while others incorporate real wood. Creating a specific style and feel for your brand is a great way to differentiate your product on crowded dispensary shelves.
Marijuana Consumption on TV
Marijuana consumption now more public accepted than ever before. Even major media providers like Netflix have invested in programming that centers around cannabis culture. MTV has also aired a show, Mary + Jane, that focuses on two women entrepreneurs who introduce a cannabis delivery app. This type of representation in the media and television world will only further acceptance and create a positive perception of medical marijuana.
Synthetic Cannabinoids
Research into the medical benefits of marijuana is gaining stream every day. Unfortunately until the federal government declassifies cannabis as a schedule I drug, federal funding for intensive research will be delayed. However many medical professionals consider THC and CBD a potential medical cure for many diseases.
Many patients have become addicted to opioids to treat pain and it has officially been declared as an epidemic that is sweeping the country. There have been several researches for pain relieving alternatives which are free from the addictive traits of opioids.
Some doctors have started suggesting synthetic cannabinoids to cancer patients to relieve symptoms associated with chemotherapy and radiation. This is a growing trend in the medical community and many patients are finding it extremely beneficial. Well funded research will certainly find a multitude of other symptoms and diseases that can be treated using medical marijuana.
Athletes Promoting Medical Marijuana
Marijuana is known to help relieve chronic pain and it’s for this very reason that many athletes have come out in support of medical marijuana. Champion UFC fighter Ronda Rousey, and former Heisman Trophy winner Ricky Williams, have been open proponents of medical cannabis. Support among athletes is growing and recently both the NBA and NFL have been considering revising their drug policy to allow the usage of medical marijuana products.
Many athletes are prescribed the opioids but due to the highly addictive nature of these drugs they look for healthier alternatives. CBD’s have served as a great substitute to manage their pain and speed up recovery. The more athletes who adopt these methods of medicating the better off they’ll be.
Luxury Cannabis Products
Enhancing the consumer experience for cannabis users has spawned luxury cannabis brands that cater to high-end customers. Défoncé is chocolatier that specializes in infusing artisan sun grown cannabis with rich delicious cocoa to create signature chocolate bars. They offer various flavors like vanilla, matcha, milk, coffee, mint, hazelnut, dark and extra dark to meet the needs of discerning palettes.
Kikoko Teas produce specialized cannabis teas available in a range of flavors. Each flavor of tea is brewed with specific ingredients to treat different symptoms. Tea provides patients a good alternative to traditional methods of cannabis ingestion and serve as a medicinal aid for pain, mood, sleep, and even increased labido.
All of these products can be easily found for medical marijuana patients using Potify. Download the mobile application and create your personalized profile to start browsing the multitude of cannabis products in your area.